THE YEAR I REALISED CORPORATE SUCCESS WASN’T FREEDOM

Workshop 2

Free

THE YEAR I HIT ROCK BOTTOM & ROSE

THE YEAR I TRIED ENTREPRENEURSHIP… AND WENT BACK TO A 9–5

THE YEAR I SAID “NO MORE”

THE YEAR I BUILT MY FIRST BUSINESS FROM SCRATCH

24' - THE YEAR I WENT ALL IN ON COACHING

26' - THE YEAR YOU STEP INTO YOUR NEXT LEVEL

Which is exactly why Evergreen Queen exists. Because once you've hit your 1:1 ceiling, the question isn't how do you work more — it's how do you build something that scales without you having to. That's what we do here.

My job is simple. To help you build a business that gives you the freedom you want, the income you desire, and the impact you know you're here to create.

This is the year you stop imagining it and start living it — the travel, the flexibility, the clients who adore your work, the income that matches your worth, and the version of yourself you've always known was coming.

I did it. My clients did it. Now it's your turn, my love.

Emma Xo 

2024 was the year everything changed. , I went all in. I built a 1:1 coaching practice from the ground up, helping women start and grow their online businesses, and hit six figures doing it. It was proof the model worked. It was also the year I realised the model had a ceiling.

My story didn’t start in luxury boardrooms or with a glamorous online business.

It started in 2015. Cold calling 120 times a day, six days a week. Twelve-hour shifts.
Grinding, hustling, climbing.

By 24, I had already become Head of Client Services, leading high-performing teams and advising CEOs, founders, and startups across Europe. I was the girl people brought in to fix operations, build sales systems, and scale teams fast.

But even with the title, the money, and the “success”… It never tasted like freedom.

In 2017, life cracked open. Burnout. Misalignment. A version of myself I didn’t recognise.

That year, I got sober—and it became the catalyst for everything: personal development, coaching, self-leadership, and a deep hunger for a bigger life.

I spent the next few years rebuilding myself from the inside out. Books. Podcasts. Training. Coaching. I decided I wasn’t going to survive my life…
I was going to design one I loved.

In 2019, I launched my first consulting business.

I had the skills, but not the clarity, structure, or support. And without those pieces, I slid straight back into a corporate role.

That experience became one of my greatest gifts— because it showed me exactly what women need
to not just leave their corporate job… but never need to go back again.

January 2021. I hit a wall. The kind of burnout that makes you rethink everything.

I realised the life I wanted wasn’t in a promotion, a paycheck, or a high-rise office.
It was in freedom. Choice. Autonomy. Wealth I created myself.

So I invested in myself, became a certified coach, immersed myself in NLP and business strategy, and built the framework that would eventually become my signature FMI Method™ (Freedom, Money, Impact).

From 2021 to 2023, I ran my full-time consulting business—leveraging everything I learned in corporate to help founders, CEOs, and startups build stronger operations, smarter sales systems, and teams that could actually scale.

These years were my foundation years. The years I proved to myself that entrepreneurship wasn’t just possible for me— it was inevitable.

I worked with CEOs, ambitious side-hustlers, and early-stage founders, helping them get clarity, tighten their vision, and build businesses they could actually grow. It was the chapter where I became known for my strategy, my leadership, and the way I could take a messy idea and turn it into something powerful.

But deep down, I knew I wanted more: more freedom, more impact, more wealth… and a business that wasn’t built on trading time for money.

25' - THE YEAR I WENT ALL IN ON COACHING

So I blew it up and built something better. I launched Freedom Circle, my group coaching offer, and we grew it to multi-six figures. Clients who came in still trading time for money left with businesses that finally worked without them at the centre of everything.

 I have helped women turn their 9–5 expertise into coaching businesses they love.

Guided clients from idea → MVP → paid clients → full-time entrepreneurship.

 Coached women through identity shifts, imposter syndrome, mindset rewiring and strategy. 

 Supported women in building offers, brands, systems, and strategies that scale.

Watched clients quit their jobs, double their income, sign their first high-ticket clients. 

One client scaled completely out of 1:1 and into group only, reducing her calls by 90%.

Another signed six clients into her group coaching offer from scratch.

The results were speaking for themselves, and they were saying the same thing every time — the 1:1 model is not the destination, it's the starting point.